As a seller, choosing between pickup, delivery, or offering both affects your costs, workload, and customer satisfaction.
This guide explains the differences, when to use each option, and how to manage them properly as a seller.

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What Is Store Pickup? #

Pickup means the customer collects the order directly from you.

Pickup works best when: #

• You have a fixed location
• Customers are nearby
• Items are large, heavy, or fragile
• You want to avoid delivery costs

📍 Pickup is usually free for customers.

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What Is Delivery? #

Delivery means you or a courier bring the order to the customer.

Delivery works best when: #

• Customers are spread out
• Convenience is important
• You want higher order volume
• You partner with couriers

🚚 Delivery increases reach but adds cost.

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Pickup vs Delivery: Quick Comparison #

Feature	Pickup	Delivery
Cost to seller	Low	Medium–High
Customer convenience	Medium	High
Risk of delays	Low	Medium
Best for	Local customers	Wider audience

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Offering Both Pickup & Delivery (Recommended) #

Many successful sellers offer both options.

Benefits: #

✔ Customers choose what works for them
✔ You reduce delivery disputes
✔ Pickup lowers delivery workload

📌 This increases checkout conversions.

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How to Set Pickup Properly #

If you offer pickup:

• Clearly state pickup address
• Set pickup hours
• Provide clear instructions

📝 Example pickup note:

“Pickup available Mon–Fri, 9AM–5PM. Please bring your order confirmation.”

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How to Set Delivery Properly #

If you offer delivery:

• Set realistic delivery times
• Charge appropriate delivery fees
• Communicate delays early
• Use reliable couriers

📦 Always confirm delivery details before dispatch.

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Common Seller Mistakes #

❌ Offering pickup without clear instructions
❌ Undercharging for delivery
❌ Offering delivery everywhere without capacity
❌ Not updating pickup hours

⚠️ Clarity prevents complaints.

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What Customers See at Checkout #

Customers can:

• Choose pickup or delivery
• See costs clearly
• Decide based on convenience

🛒 Transparency builds trust.

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Best Practices for New Sellers #

✔ Start with pickup if delivery is complex
✔ Add delivery once you’re comfortable
✔ Communicate clearly after orders
✔ Update settings as your business grows

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Final Tip #

Pickup and delivery aren’t competitors — they’re tools.
Use the option (or combination) that best fits your location, products, and capacity to deliver a great customer experience 📦🤝