Pricing is where profit is made or lost.
Setting the right price — and using discounts correctly — helps you stay competitive without killing your margins.

This guide shows you how to price products smartly, run discounts, and use sales the right way as a seller.

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Why Pricing Matters More Than You Think #

Good pricing helps you:

• Make consistent profit
• Stay competitive
• Avoid refund disputes
• Run promotions without stress

📌 Cheap doesn’t always mean more sales.

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Step 1: Set Your Regular Price #

Your regular price should cover:

• Product cost
• Marketplace commission
• Delivery handling (if included)
• Your profit

Simple pricing formula: #

Cost + Commission + Expenses + Profit = Price

💡 Always price for sustainability, not desperation.

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Step 2: Use Sale Price (Discounts) #

Instead of changing your regular price:

• Use the Sale Price field
• Customers see the discount clearly

Example: #

• Regular price: $5,000
• Sale price: $4,500

🛒 Sale badges increase clicks.

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When to Use Discounts #

Use discounts for:
✔ New product launch
✔ Slow-moving stock
✔ Special promotions
✔ Limited-time offers

❌ Don’t discount constantly — it devalues your brand.

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Step 3: Schedule Sales (If Available) #

Some setups allow you to:

• Set sale start date
• Set sale end date

⏰ This creates urgency without manual changes.

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Step 4: Pricing Variable Products #

For variable products:

• Each variation can have its own price
• Larger sizes or premium options can cost more

📌 Price differences should make sense to customers.

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Psychological Pricing Tips (Simple Ones) #

✔ $4,999 instead of $5,000
✔ Show savings clearly
✔ Avoid weird decimals
✔ Don’t race to the bottom

🧠 People buy with emotion, then justify logically.

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Common Seller Pricing Mistakes #

❌ Forgetting commission
❌ Pricing too low to “get sales”
❌ Using discounts all the time
❌ Not adjusting prices when costs change

⚠️ Low prices don’t fix bad listings.

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Discount Best Practices #

✔ Keep discounts time-limited
✔ Be honest with “was” prices
✔ Test small discounts first
✔ Track which products sell better

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Final Tip #

Smart pricing keeps you profitable and competitive.
Discounts should be a tool — not a habit 💰🧠