(Policies, Compliance & Account Health – Seller Guide)

High ratings and positive reviews don’t happen by accident.
They come from consistent habits, clear communication, and reliable fulfillment — especially when sellers use Kingston Express tools like Dispatched by Kingston Express.

This guide shows sellers exactly what drives great reviews and how to protect ratings even when issues happen.

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Why Ratings & Reviews Matter More Than You Think #

Ratings affect:

• Buyer trust
• Store visibility
• Conversion rates
• Account health

📌 Customers often decide in seconds based on reviews.

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The 5 Core Habits of High-Rated Sellers #

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1. Be Accurate Before You Be Fast #

High-rated sellers always:
✔ Use real product photos
✔ Write clear, honest descriptions
✔ List correct sizes, colors, and variants
✔ Keep stock levels updated

📌 Most bad reviews start with “This wasn’t what I expected.”

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2. Ship Reliably (Not Heroically) #

Customers value reliability more than speed.

Best practice: #

• Use Dispatched by Kingston Express for eligible products
• Set realistic delivery expectations
• Avoid “guaranteed” language

📦 Consistent delivery = consistent reviews.

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3. Communicate Calmly & Professionally #

High-rated sellers:
✔ Respond politely
✔ Stick to facts
✔ Explain process clearly
✔ Avoid blame

Even a short message like:

“Thanks for reaching out — I’m checking on this and will update you shortly.”

…can prevent a negative review.

📌 Tone often matters more than outcome.

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4. Handle Problems by Process, Not Emotion #

When something goes wrong:

• Follow return, refund, and dispute rules
• Don’t panic refund
• Don’t argue

Especially for Dispatched by Kingston Express orders:

• Let inspections and reviews happen
• Trust the system

📦 Process protects ratings.

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5. Close the Loop (This Is Huge) #

High-rated sellers don’t disappear after delivery:

• They acknowledge resolution
• They confirm next steps
• They leave customers feeling heard

📌 People review experiences — not just products.

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What Actually Causes Negative Reviews (Real Talk) #

Most negative reviews come from:
❌ Poor communication
❌ Misleading listings
❌ Silence during delays
❌ Premature promises
❌ Emotional responses

📉 Very few are about price or shipping time alone.

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How Dispatched by Kingston Express Helps Ratings #

Using Dispatched by Kingston Express:

• Improves delivery consistency
• Automates tracking updates
• Reduces seller-caused delivery errors
• Shields sellers from courier-side blame

📦 Many top-rated sellers rely on dispatchment.

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Responding to Reviews (Do This Right) #

Positive reviews #

✔ Say thank you
✔ Keep it brief

Negative reviews #

✔ Stay professional
✔ Address the concern
✔ Avoid public arguments

Example:

“Thanks for your feedback. We’re reviewing this order and working to improve the experience.”

📌 Future buyers read your responses.

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What NOT to Do (Ever) #

❌ Ask for fake reviews
❌ Incentivize reviews improperly
❌ Pressure customers to change reviews
❌ Argue publicly

🚫 These actions can lead to violations.

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A Weekly Rating Protection Checklist #

✔ Listings reviewed
✔ Inventory accurate
✔ Orders monitored
✔ Messages answered
✔ Issues escalated early

📊 Consistency beats perfection.

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Final Truth (This Is the Key) #

👉 High ratings come from predictability, not perfection.

Sellers who:

• Set honest expectations
• Communicate calmly
• Follow process
• Use Dispatched by Kingston Express

…build strong reviews, healthy accounts, and long-term success ⭐📦📈