(Seller Support Article)

Sponsored Ads & Ad Placement allow sellers to promote products through paid visibility placements across Kingston Express. Ads help increase impressions, drive traffic to listings, and support sales growth by positioning products in high-visibility areas.

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What Are Sponsored Ads? #

Sponsored Ads are paid product promotions that appear in premium locations across Kingston Express. Unlike organic listings, sponsored products receive priority visibility to buyers searching or browsing relevant categories.

Ads increase exposure but do not guarantee sales. Performance depends on pricing, listing quality, and fulfillment reliability.

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Types of Ad Placements #

Sponsored Search Results #

Your products appear in prominent positions within search results when buyers search for relevant keywords.

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Featured Category Placements #

Products are promoted within category pages to reach buyers browsing specific product categories.

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Campaign & Homepage Placements #

During special events or platform campaigns, selected ads may appear on:

• Campaign landing pages
• Homepage sections (when available)

Availability depends on eligibility and campaign rules.

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Who Can Use Sponsored Ads? #

Ad access may depend on:

• Seller account standing
• Product eligibility
• Policy compliance
• Stock availability

Products with strong ratings and reliable fulfillment typically perform better.

Using Dispatched by Kingston Express may improve delivery performance and buyer satisfaction for ad-driven orders.

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How to Create a Sponsored Ad Campaign #

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Follow these steps:

1. Log in to your Seller Dashboard
2. Go to Marketing & Campaigns
3. Select Sponsored Ads
4. Click Create Ad Campaign
5. Choose products to promote
6. Select ad placement type
7. Set campaign budget
8. Review campaign details
9. Launch campaign

Once launched, ads begin running based on availability and targeting rules.

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Budget & Spend Control #

Sellers control ad spend by:

• Setting daily or campaign budgets
• Monitoring real-time spend
• Pausing or ending campaigns at any time

Ads stop automatically once the budget limit is reached.

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Ad Approval & Review #

All sponsored ads are reviewed to ensure:

• Accurate product information
• Policy compliance
• Appropriate content

Ads may be rejected if they violate policies or contain misleading information.

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Optimizing Ad Performance #

To improve results:

• Promote high-converting products
• Use competitive pricing
• Maintain sufficient stock
• Optimize product titles and images
• Combine ads with discounts or vouchers

Ads perform best when paired with strong listings and fast fulfillment.

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Tracking Ad Performance #

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Track performance under Analytics & Reports, including:

• Impressions
• Click-through rate (CTR)
• Conversions
• Orders generated
• Ad spend and return

Regular monitoring helps refine ad strategy and budget allocation.

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Editing, Pausing, or Ending Ads #

Sellers can:

• Pause ads at any time
• Edit budgets and product selections
• End campaigns early if needed

Changes take effect shortly after confirmation.

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Common Issues & Troubleshooting #

My ads are not showing
Check product eligibility, budget limits, and campaign status.

High impressions but low sales
Review pricing, listing quality, and product demand.

Ad budget exhausted quickly
Lower budget limits or reduce promoted products.

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Policy & Compliance #

• Ads must follow Kingston Express advertising policies
• Misleading or prohibited content is not allowed
• Repeated violations may result in ad access restrictions

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Best Practices for Sponsored Ads #

• Start with a small budget and scale gradually
• Promote best-selling products first
• Review performance daily
• Pause underperforming ads
• Align ads with promotions or campaigns

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Need Help? #

If you need help with Sponsored Ads:

• Contact Seller Support
• Provide campaign name or product ID
• Include screenshots if available